![]() ![]() Use level B interests for better breakdown analysis. Place in a different campaign and exclude nothing. Bottom of funnel: warmest traffic and easiest to convince to purchase again. ![]() Use different creatives for each step and consider separating audiences based on the day. Middle of funnel: different audiences including engagement, site visitors, and add to carts, and exclude respective audiences. ![]() Top of funnel: 3-5 ad groups with level B interests and excluding audiences that have already engaged with your brand. ![]() There are three buckets: top of funnel, middle funnel, and bottom of funnel. In this video, Seen Bom, co-founder of a Pinterest marketing agency called Be on Ads, discusses the perfect campaign structure for Pinterest ads specifically for e-commerce stores. The BEST Pinterest Ads Strategy (E-Commerce) Pinterest traffic is relatively cheap compared to other platforms, making it a great choice for e-commerce stores and bloggers to drive traffic and sales to their website. Analyze your results and make necessary changes to improve the performance of your ads. Publish your campaign and analyze the results in the reporting section.Ĭreating a campaign on Pinterest is easy by following these steps, but what you do after creating the campaign is crucial. Select your pins and create a new pin if necessary.ġ0. Choose the conversion event checkout for optimization and delivery.ĩ. Enable expanded targeting if necessary.ħ. Select your demographics, interests, and keywords to narrow down your targeting.Ħ. Set a daily budget depending on your goal and test with a low budget.ĥ. Set the campaign status to active unless you're scheduling it for the future.Ĥ. Create a campaign name that includes the product name, profit margin, and launch date.ģ. Choose your objective and budget based on your goals.Ģ. He explains the importance of having the tag installed on your website and how it helps Pinterest track events happening on your store.ġ. In this video, Thomas provides a step-by-step tutorial on how to run Pinterest ads. How to run ads on Pinterest 2023 | Basic Tutorial ![]()
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